I WAS GOING TO MAKE IT NO MATTER WHAT. 14 YEARS OLD IS WHEN I STARTED. BY 10TH GRADE I’D WON THE TEEN USA; IN THE 11TH, I GRABBED THE TEEN NATIONALS. THE OTHER GUYS WHERE OLDER AND BIGGER, BUT I KNOCKED THEM DOWN 300 AT A TIME. IN FRONT OF ALL THOSE CAMERAS, STANDING ON STAGE BEFORE THE RABID FANS, I LOOKED LIKE I CARRIED 30 POUNDS MORE THAN THE REST OF THE GUYS. MY CONFIDENCE WAS SO HIGH I WANTED TO YELL. I WAS ADDICTED TO THE SPORT, THE TRAINING, THE DIETING – I LOVED IT ALL. WHATEVER IT TAKES, NO MATTER WHAT!

IN 2002 I FOUNDED THIS COMPANY. NOW IT’S MY NEW ADDICTIOIN. GIVING YOU THE TOOLS TO CONQUER THE COMPETITION, 300 AT A TIME. GIVING YOU THE CONFIDENCE TO STAND UP, SPEAK AND BE LISTENED TO. WHATEVER IT TAKES, NO MATTER WHAT! I FORMULATE AND TEST EVERY PRODUCT. WE MANUFACTURE THEM ALL IN OUR OWN LAB. THERE’S NO OUTSOURCING HERE. BETANCOURT NUTRITION IS THE SOURCE. WHATEVER IT TAKES, NO MATTER WHAT! YOU CAN KNOCK THEM DOWN 300 AT A TIME.

'INNOVATION', THAT HAS BEEN THE KEY FOR THIS COMPANY. DOING THINGS THAT NO ONE HAS EVER DONE BEFORE; THAT IS HOW I DECIDED I WOULD SEPARATE THIS COMPANY FROM EVERYONE ELSE. BUT THIS IS NOT INNOVATION FOR THE SAKE OF JUST BEING DIFFERENT, THIS IS DOING 'WHATEVER IT TAKES' TO CREATE THE ULTIMATE FORMULAS FOR YOU GOALS. THIS BRAND WILL BE LIKE NOTHING YOU HAVE SEEN BEFORE, NO COPYCATS, AND NO IMITATIONS.